{"id":22673,"date":"2021-10-13T02:56:50","date_gmt":"2021-10-13T01:56:50","guid":{"rendered":"https:\/\/www.clubedejornalistas.pt\/?p=22673"},"modified":"2021-10-13T02:56:50","modified_gmt":"2021-10-13T01:56:50","slug":"o-freemium-pode-ser-gratuito-estrategias-de-paywall-de-noticias-b2b-e-b2c","status":"publish","type":"post","link":"https:\/\/www.clubedejornalistas.pt\/?p=22673","title":{"rendered":"O &#8216;freemium&#8217; pode ser gratuito? Estrat\u00e9gias de &#8216;paywall&#8217; de not\u00edcias, B2B e B2C"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"207\" src=\"https:\/\/www.clubedejornalistas.pt\/wp-content\/uploads\/2021\/10\/freemium.jpg\" alt=\"\" class=\"wp-image-22674\" srcset=\"https:\/\/www.clubedejornalistas.pt\/wp-content\/uploads\/2021\/10\/freemium.jpg 450w, https:\/\/www.clubedejornalistas.pt\/wp-content\/uploads\/2021\/10\/freemium-300x138.jpg 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/figure><\/div>\n\n\n\n<p>Existem almo\u00e7os gr\u00e1tis? Para o p\u00fablico <em>online<\/em> em busca de not\u00edcias, os <em>paywalls<\/em> medidos e <em>freemium<\/em> oferecem um gostinho do banquete que existe al\u00e9m do <em>paywall<\/em>. E se formos honestos, o p\u00fablico <em>online<\/em> experiente sabe que existem maneiras e meios de obter o conte\u00fado por tr\u00e1s desses <em>paywalls<\/em> gratuitamente, tamb\u00e9m. \u00a0<em>(Chris M. Sutcliffe)<\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/digitalcontentnext.org\/blog\/2021\/10\/07\/can-freemium-ever-be-free-paywall-strategies-from-news-b2b-and-b2c\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ler mais&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Existem almo\u00e7os gr\u00e1tis? Para o p\u00fablico online em busca de not\u00edcias, os paywalls medidos e freemium oferecem um gostinho do banquete que existe al\u00e9m do paywall. E se formos honestos, o p\u00fablico online experiente sabe que existem maneiras e meios de obter o conte\u00fado por tr\u00e1s desses paywalls gratuitamente, tamb\u00e9m. \u00a0(Chris M. Sutcliffe) Ler mais&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-22673","post","type-post","status-publish","format-standard","hentry","category-opiniao"],"_links":{"self":[{"href":"https:\/\/www.clubedejornalistas.pt\/index.php?rest_route=\/wp\/v2\/posts\/22673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clubedejornalistas.pt\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clubedejornalistas.pt\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clubedejornalistas.pt\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clubedejornalistas.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22673"}],"version-history":[{"count":0,"href":"https:\/\/www.clubedejornalistas.pt\/index.php?rest_route=\/wp\/v2\/posts\/22673\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.clubedejornalistas.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clubedejornalistas.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clubedejornalistas.pt\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}